When completed, the secret emoticon showing Cap deflecting bullets with his iconic shield appeared, along with the code word to use it in a Skype chat. To generate traffic to the campaign website, we locked the fifth emoticon that could only be released via a series of clues on the site.

After the Skype emoticons were designed, and the storyboards were created, they were animated by the very talented Julian Frost, of ‘Dumb Ways to Die’ fame. The chosen characters were the Cap himself, Colonel Nick Fury, the Black Widow and the mysterious Winter Soldier. Working closely with Marvel and Skype, I designed the look of the emoticons, as well as created the storyboards for each emoticon animation, which had to be clear at a variety of sizes, including 20×20 pixels in the Skype client itself. These animated heroes formed part of the ‘We Salute You’ project promoting Skype’s partnership with Marvel for the launch of the sequel Captain America: The Winter Soldier, and were created to draw attention to the partnership, encourage Skype use and attract users to the campaign website. And it was the first time Skype had ever created new emoticons for a promotional campaign. This was a designer’s dream: transforming Marvel’s iconic Captain America characters into cheeky Skype emoticons used by millions. You can then sign in with a different account.Creative Lead / Art Direction / Emoticon Design for IncrediBull agency If you do want to log out of your Skype account and switch to another, all you need do is bring up your profile page and hit sign out. If this is the case, Windows 8's single sign-in approach can cause issues. From there you can explore contact views or even make chats, while using another app in full screen. If you drag the last used application into the Skype home, then Skype will snap to one side. You can drag most modern UI apps to either side of the screen and they will snap down to a smaller version. Part of the core functionality in Windows 8 is in the way it handles application snapping. You can even pinch to zoom with your fingers and that should bring up an alphabetised list of every person you have on Skype. The speediest way then, is to simply just start typing, up will pop the search bar and away you go. Browsing through them all and finding the right person, even with Windows 8's clean modern UI, isn't quick. Lets say, for argument's sake, that you have a lot of contacts.

All skype emojis