Hopefully, Maye will inspire more brands to expand their outlook.” “Unfortunately, we see too little imaging of mature women outside of promos for Botox, filler and ads for medication. “Yes and we’re gorgeous at 50, 60 and 80, too,” says Lois Joy Johnson, AARP’s beauty and style expert and author of three books including The Makeup Wakeup. “I’m very excited to let people know that women in their 70s are gorgeous,” Musk says, in a video released by the magazine. The cover star is breaking down age-related barriers - and more than happy to do it. While most models hang up their heels by their mid-20s, Musk became CoverGirl’s oldest spokesmodel at age 69 and now, at 74, the oldest model ever to grace the cover of Sports Illustrated’s swimsuit issue. Between raising kids, working five jobs and earning two master’s degrees, Musk kept modeling. Musk is also a registered dietitian and mother of three to daughter Tosca and sons Kimbal and Elon (yes, that Elon Musk).

Back in 1969, she was a finalist in the Miss South Africa beauty competition, which helped kick-start a modeling career that has spanned over 50 years and includes features in Vogue, a Revlon ad and even a role in a Beyoncé video. While Musk isn’t as well known as Kardashian, she is used to being in the spotlight.

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